Table of Contents
Overview
LOOX-APTAR is a VR game development project designed to deliver an immersive brand experience. The application integrates real-time interaction, AI-generated backgrounds, and custom 3D assets to create a rich visual narrative.
👨💻 Role
3D Artist & Interactive Developer
❓ Problem
- Needed engaging visuals to support marketing goals in VR format.
- Time constraints on generating unique environmental assets.
🎯 Goal
- Provide a visually appealing and interactive VR experience.
- Develop compelling scene backgrounds using generative AI.
- Ensure assets met performance needs within a VR environment.
✨ Solution
3D Asset Creation
- Modeled complementary objects to support the core environment.
- Maintained consistent style and scale across all assets.
AI-Powered Visual Enhancement
- Used Stable Diffusion 2.5 (locally) to generate background visuals.
- Edited AI-generated images in Photoshop to integrate seamlessly.
Interactive Presentation
- Integrated assets and visuals in Unity for real-time interactions.
- Delivered a guided experience with intuitive navigation and narrative cues.
⚙️ Challenges and Learnings
- Balancing creative control with AI-generated output required thoughtful editing.
- Leveraging AI significantly sped up the background creation process.
- Learned techniques for blending 2D generated elements into 3D environments.
✨ Final Thoughts
- LOOX-APTAR demonstrated how AI can support artistic pipelines in VR.
- The workflow developed here provides a solid base for future branded VR experiences.